I designed this A5 flyer to be printed double-sided in black on fluorescent copier paper. This eliminated the need for commercial printing and allowed for quick and inexpensive duplication as needed.
Both the layout and the graphic reinforce Queering the Museum’s theme of deriving multiple readings and meanings from singular objects. The playing card design enabled the promotion of four events in a bold, eye-catching way with an economy of text. There is no right or wrong way up on either side so no matter how it lands, a reader will get at least one piece of information from it.
The central graphic is also subject to two different readings. The most obvious reading is that of two butterflies. But a closer look at the wing margins reveals the silhouette of a face. This was inspired by Nikki Sullivan’s suggestion that the design somehow incorporate an ambiguous figure, the most famous of which is likely the Duck-Rabbit, created in 1892 by an anonymous illustrator. An ambiguous figure is one that can be read by a viewer in two or more different and equally legible ways.